2025 Wellness Trends Shift to Sustainable Health and Performance
Wellness trends in 2025 shifted toward long-term health and performance. People focused on building sustainable routines rather than quick fixes. Key areas included energy, recovery, sleep, stress management, and gut health—all part of a broader move to optimize daily living.
Protein supplements remained a staple, with demand for clean, purpose-driven formulas. Brands like plnt Organic Protein Powder and Transparent Labs Grass-Fed Whey Protein Isolate led searches. Protein powder was just one part of a wider trend, as consumers also sought out creatine, pre-workout supplements, and energy drinks.
Creatine saw a surge in mainstream popularity, valued for its benefits in strength, performance, and cognitive function. Transparent Labs Creatine HMB ranked as the top choice in the US, according to Garage Gym Reviews, with Beyond Raw, Thorne, Optimum Nutrition, and GNC Pro Performance also highly rated. Meanwhile, magnesium—especially magnesium glycinate—gained traction for improving sleep, reducing stress, and aiding muscle recovery. Energy drinks stayed a daily essential, with BUM Energy and Celsius among the most searched. Adaptogens like ashwagandha remained popular for stress relief, while probiotics and collagen reflected a growing focus on gut health and long-term wellness. Brand loyalty was strong, with repeat searches for Alani Nu, Ghost, Transparent Labs, Clean Simple Eats, Gorilla Mind, Ryse, and Barebells.
The 2025 wellness landscape prioritized sustainable health systems over short-term solutions. Supplements like creatine, magnesium, and probiotics became routine for many, while trusted brands maintained their appeal. The shift pointed to a broader cultural emphasis on long-term vitality and performance.
