AG1 Backs Scientists in NIL Deals, Expanding Research Support and Product Offerings
AG1, renowned for its sports nutrition products, is revolutionizing the Name, Image, and Likeness (NIL) sponsorship scene. Instead of endorsing athletes, the company is backing scientists, aiming to elevate academic research to the level of sports.
AG1 has supported three scientists since 2021 under NIL contracts: Prof. Dr. Lars Kohl in molecular biology, Prof. Dr. Anna Meier in renewable energy technologies, and Dr. Max Becker in artificial intelligence research. The company's criteria for selecting researchers include their alignment with AG1's mission, scientific merit, potential, feasibility, and commitment to integrity.
In addition to these established researchers, AG1 has signed deals with three early-career scientists: Chidera Ejikeme, Hannah Eberhardt, and Dr. Margaret Hilliard. The company provides financial grants and boosts the platforms for these researchers' work, fostering innovation in various scientific fields.
AG1 is not only expanding its support for scientific research but also its product offerings. The company is introducing its greens powders to Bluestone Lane cafes nationwide, making its nutritional products more accessible. Furthermore, AG1 has partnered with UC Davis to research the intersection of nutrition and metabolic health, demonstrating its commitment to advancing knowledge in these areas.
AG1's unique approach to NIL sponsorships is putting scientists in the limelight, providing them with financial support and platforms to advance their research. By expanding its product offerings and partnering with academic institutions, AG1 is solidifying its position as a leader in nutrition and a champion of scientific progress.
