Aimee Smale Opens Up About Mental Health Struggles After Odd Muse Success
Aimee Smale, the 28-year-old founder of Odd Muse clothing brand, has been open about her recent struggles. After moving to the United States, the young entrepreneur admitted to feeling overwhelmed by pressure. She recently shared her first day leaving the house since experiencing a breakdown on social media.
Smale, who grew up shy, left her administration job during the Covid-19 pandemic in 2020 to launch Odd Muse at the age of 22. Since then, her brand has flourished, now worth over £5 million. Despite her success, Smale has been candid about the challenges she faces. She recently thanked fans for their kindness after a breakdown, revealing she didn't leave the house for days afterwards.
Smale, who showed off her £430 pair of Danielle Khaite denim jeans on social media, is currently working on developing a denim jean for Odd Muse. She described the process as difficult and expensive. Her social media posts documented her first day out after feeling 'exhausted' and 'not good enough'.
Aimee Smale's openness about her struggles serves as a reminder that success doesn't negate personal challenges. Despite her achievements, she continues to face pressures and setbacks, such as the complex process of developing a new product for Odd Muse. Her fans' support has been a source of comfort during these times.
