Americans in 2025 embraced fast, nutritious meals—with fish leading the surge
American eating habits shifted noticeably in 2025 as consumers prioritised both convenience and nutrition. Food delivery trends revealed a growing demand for quick meals alongside healthier choices, from protein-packed snacks to electrolyte drinks.
Grocery orders reflected a strong preference for affordable protein sources. Fish purchases climbed by 58%, while tinned fish saw a dramatic 209% increase compared to 2024. Beans also surged in popularity, with orders up by 135%—total deliveries exceeded 1.5 tons nationwide.
The 2025 data highlights two clear trends: a reliance on fast, portable meals and a push for nutritious, cost-effective ingredients. Fish, beans, and eggs dominated grocery lists, while chicken products and breakfast sandwiches led restaurant orders. The combination of convenience and 'Foodmaxxing' shaped how Americans ate throughout the year.
