Americans slash red meat consumption—but most still won't quit entirely
Nearly 70% of Americans have cut back on red meat over the past year, according to a 2024 study. A follow-up survey in September 2025 showed that 48% had specifically reduced beef purchases in the previous six months. The shift reflects changing eating habits, though most still include meat in their diets.
Health concerns drive the majority of this change, with 64% of those reducing red meat citing it as their main reason. Another 32% pointed to rising prices, while just 6% mentioned environmental sustainability as a factor.
Younger generations are leading the trend. Gen Z and millennials are nearly three times more likely than baby boomers to choose plant-based alternatives at least once a month. However, only 11% of Americans identify as flexitarian, according to a December 2024 survey.
Many who successfully cut back do so by swapping familiar dishes with high-protein vegetarian options. Popular choices include lentil bolognese or black bean enchiladas. A cup of cooked lentils provides about 18 grams of protein, while firm tofu offers around 20 grams per block. Even a can of chickpeas contains roughly 15 grams, making these ingredients practical alternatives.
Despite the decline, most Americans still eat red meat one to four times a week. The data suggests a gradual reduction rather than complete elimination.
The surveys highlight a clear shift in eating patterns, with health and cost as the top reasons for change. While plant-based options gain traction, red meat remains part of most diets—just in smaller amounts. The trend reflects a broader but measured move toward alternative protein sources.
