Arth by Emcure & M.S. Dhoni Promote Sleep Gummies Amid Surge in Interest
Interest in 'sleep gummies' has skyrocketed, with searches surging by 650% in the past year. Arth by Emcure, a wellness brand, has joined forces with cricket legend M.S. Dhoni to promote their Arth Sleep Support Gummies, encouraging people to prioritize sleep with their 'So Jao' campaign.
Sleep deprivation takes a heavy toll on cognitive functions like attention, memory, and decision-making, as per a study in the International Journal of Psychology. Each Arth Sleep Support Gummy contains 5mg melatonin per serving, along with L-theanine, Chamomile, and Passion Flower Extract to aid sleep and relaxation. The campaign, 'So Jao', reflects the brand's motto and purpose, with Dhoni embodying Arth's values of harmony and resilience.
The average Indian adult sleeps about 6.9 hours daily, including 6.4 hours at night. Namita Thapar, Executive Director of Emcure Pharmaceuticals, emphasizes that wellness begins with balance, and sleep plays a crucial role in this.
Arth Sleep Support Gummies, formulated with melatonin and other natural extracts, aim to improve sleep quality. The 'So Jao' campaign, featuring M.S. Dhoni, encourages people to prioritize sleep as an act of self-care, highlighting the importance of restful, quality sleep for overall wellness.
