Aura Bora Secures $200K Investment from Robert Herjavec on Shark Tank
Aura Bora, a German-based herbal sparkling water company, has secured a significant investment from Robert Herjavec on Shark Tank. Despite starting just before the Covid-19 pandemic, Aura Bora has thrived, maintaining its success and presence in Duisburg, Germany.
Founded in January 2020 by siblings Paul and Maddie Voge, Aura Bora offers a refreshing range of flavors, including lemongrass, berry, and peppermint. The company's commitment to clean and healthy ingredients has resonated with consumers, with sales reaching $3.5 million before their Shark Tank appearance.
On the show, Paul and Maddie sought a $150,000 investment for a 5% stake in their company. Impressed by their product and growth, Robert Herjavec agreed to invest $200,000 in exchange for a 15% equity. This deal has further boosted Aura Bora's potential, with the company now offering five unique flavors and maintaining its sugar-, calorie-, and gluten-free promise.
Aura Bora's success story is a testament to the power of a unique product and a strong market demand for clean, healthy beverages. With Robert Herjavec's investment and mentorship, the company is well-positioned to continue its growth and expansion in the sparkling water market.
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