Brain health trends surge—but do they actually help your mind?
Brain health has become a growing priority for many, with concerns shifting beyond long-term dementia risk to everyday focus, memory, and mental stamina. Claims about brain 'detox' methods remain popular but lack scientific backing, while experts emphasise practical steps like sleep, exercise, and nutrition as the most reliable ways to support cognitive function.
As interest in brain optimisation rises, new therapies and trends—from neuromodulation to neuro-tourism—are gaining attention. Yet, despite the buzz, proven long-term benefits for many of these approaches remain unclear.
Experts agree that the foundation of brain health starts at home. Dr Tamsin Lewis, a preventive health specialist at Reborne Longevity, highlights the importance of deep sleep, regular movement, stress control, stable blood sugar, and mental challenges like learning and problem-solving. She also recommends food-based strategies, such as adaptogenic mushrooms and nootropics like polyphenol-rich teas, cacao, and coffee.
Supplements, including vitamin D, omega-3s, magnesium, choline, and creatine, can play a supporting role. However, they are not a substitute for a balanced lifestyle. Meanwhile, neurofeedback and neuromodulation therapies, such as ExoMind, are marketed as ways to boost mental clarity, attention, and overall brain function without drugs or surgery. A typical course of six ExoMind sessions costs between $3,000 and $4,800.
Yet, as of February 2026, no publicly available studies confirm the long-term effects of ExoMind on concentration, emotional resilience, or stress reduction. Beyond therapies, neuro-tourism—like the Neuro World Retreat—offers immersive experiences aimed at improving brain health and human connection. These retreats blend science-backed techniques with holistic approaches, catering to those seeking transformative mental wellness.
The broader trend reflects a shift toward viewing brain health as an active, ongoing pursuit. Advances in science and technology have made optimising cognitive function more accessible, turning it into a key aspect of modern well-being. The focus now lies on helping the brain manage stress, adapt to challenges, and recover effectively.
While brain health tools and therapies continue to evolve, the most reliable methods remain rooted in lifestyle basics. Quality sleep, physical activity, heat exposure, and mental engagement stand out as the most evidence-backed ways to support cognitive function. For those exploring newer options, the lack of long-term data means careful consideration is essential before investing in unproven treatments.
