California's Bold Plan to Label and Promote Non-Ultraprocessed Foods by 2027
A new bill in California could change how grocery stores display food and what shoppers see on shelves. Assemblymember Jesse Gabriel, a Democrat, has proposed creating the nation's first official seal for non-ultraprocessed foods. The move follows earlier laws targeting unhealthy ingredients in schools and aims to give consumers clearer choices by 2027. The legislation would introduce a 'California Certified' label for foods that avoid heavy processing. Stores would also have to place these healthier options in high-visibility spots, such as the ends of aisles. This builds on a recent law, signed by Gov. Gavin Newsom, that removes ultraprocessed foods from school lunches by the same deadline.
California has already banned certain artificial dyes, like red 40, from school meals starting in 2027. The latest bill extends these restrictions to all food sold in the state. Supporters argue it will push manufacturers to reformulate products and encourage innovation in less processed alternatives. The proposal reflects growing momentum against ultraprocessed foods across the US. Bipartisan backing at the federal level suggests wider concern about diet-related health issues. If passed, California would become the first state to regulate how these foods are marketed and labelled in stores.
The bill's success would mean major changes for food retailers and producers in California. By 2027, shoppers could see fewer ultraprocessed items on shelves and more products carrying the new state-approved seal. The shift aligns with broader efforts to reduce reliance on heavily processed foods in American diets.
