Expanding Liquid Dietary Supplements Market Anticipated at a Rate of 9.3% by 2034
In the health and wellness industry, liquid dietary supplements have gained significant traction, especially among older adults in the United States and children in various regions.
According to recent statistics, over half of adults in the United States reported using any dietary supplement in the past 30 days during 2017-2018. This trend has led to a booming market, with the United States dominating North America's stock market, where liquid supplements are popular among adults and seniors. In 2024, the market was worth USD 23.0 billion, and it is projected to grow at a compound annual growth rate (CAGR) of 9.3% from 2025 to 2034, reaching approximately USD 56.0 billion by 2034.
North America commanded a 35.8% market share, with revenues of approximately USD 8.2 billion in 2024. Notable companies like Nature's Bounty, Amway, and Herbalife have been focusing on enhancing their liquid vitamin D3 offerings, plant-powered liquid supplements, and targeting the active lifestyle market, respectively.
Meanwhile, in India, government initiatives such as the Integrated Child Development Services (ICDS) and the Pradhan Mantri Garib Kalyan Anna Yojana (PMGKAY) have been bolstering the nutraceutical sector. The Food Safety and Standards Authority of India (FSSAI) regulates the industry, ensuring the safety and quality of these supplements.
Innovation in medical nutrition is also evident, with companies like Nestle introducing liquid supplements like Resource 2.0. Abbott Laboratories has also joined the fray with PediaSure SideKicks Clear, a clear liquid nutritional drink for children who refuse traditional milky shakes.
Liquid dietary supplements are formulated to deliver essential nutrients such as vitamins, minerals, botanicals, and omega-3 fatty acids. They are particularly useful for geriatric nutrition support, chronic illness & recovery, sports & fitness nutrition, pediatric & infant supplementation, and weight management & meal replacement.
Offline sales accounted for a 69.1% share of the liquid dietary supplements market in 2024. Consumers prefer offline purchases for the tangible experience, label reading, and immediate availability. However, with the rise of e-commerce, this trend may shift in the coming years.
Looking ahead, the liquid dietary supplements market is poised for continued growth, offering consumers a convenient and effective way to meet their nutritional needs.
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