Fiber takes center stage as the next big wellness food trend by 2026
Fiber is set to become the next major trend in wellness-focused food, following the popularity of hydration and protein. Big names in the industry, from fast food to supermarkets, are already preparing for a fiber boom by 2026. Consumers, especially younger shoppers, are showing growing interest in high-fiber foods for better digestion and overall health.
The push for fiber is gaining momentum across multiple sectors. PepsiCo has expanded its soda and snack lines with fiber-forward options, including Pepsi Prebiotic Cola and fiber-enhanced versions of SunChips, Smartfood popcorn, and Propel drink packets. Meanwhile, Whole Foods has forecasted a rise in fiber-focused packaging and products by 2026, signalling a broader shift in grocery aisles.
Social media is also driving the trend. TikTok’s 'fibermaxxing' movement, popular among Gen Z, highlights stomach health as a key concern. Online retailer Thrive Market reported a 30% jump in searches for fiber-related snacks, bars, and supplements over the past year. Medical guidelines recommend 25 grams of fiber daily for adult women and 35 grams for men, yet many fall short—something brands are now looking to address. Consumer interest is clear: 52% say they’d try 'fibermaxxing,' while 42% believe high-fiber foods are healthier. The science backs this up, as fiber triggers GLP-1, a hormone that helps suppress appetite. Even McDonald’s CEO has predicted fiber will be a major focus in 2026, hinting at possible menu changes ahead. Major food companies are racing to meet demand, though no specific product launches or leading suppliers have been announced yet. The trend reflects a broader shift toward functional foods that offer tangible health benefits beyond basic nutrition.
The fiber trend is picking up speed, with brands and consumers alike embracing its potential. From fast food to supermarket shelves, high-fiber options are expected to grow in availability over the next two years. As awareness spreads, more products will likely hit the market—making it easier for shoppers to meet their daily fiber goals.
