FitFeast Raises Rs 5.5 Crore in Seed Round Led by Inflection Point Ventures
FitFeast, a digital-first nutrition brand, has raised Rs 5.5 crore in a seed funding round led by Inflection Point Ventures. The startup, founded in 2021 by former analytics professional Aditya Poddar, offers high-protein products tailored to Indian tastes. It gained national attention after appearing on Shark Tank India in March 2025, attracting investments from cricketing icons Shane Watson and Axar Patel, who have also joined as brand ambassadors.
FitFeast's product range includes protein-fortified chips, dessert bars, smoothies, and nut butters, catering to the growing Indian demand for high protein foods. The startup has seen remarkable growth, with monthly revenues exceeding Rs 50 lakh and distribution across over 20,000 pin codes nationwide, selling over 10 million grams of protein to date.
The funding round also saw participation from industry leaders such as Raghav Singhal of Swasthum Wellness and Santosh Govindaraju. Vinay Bansal, founder of IPV, noted the increasing awareness around protein in India, making FitFeast's accessible and flavorful high protein foods a timely offering. The raised capital will support expansion across multiple channels, marketing, hiring, and product innovation.
FitFeast's successful seed funding round, led by Inflection Point Ventures, has brought on board prominent investors and brand ambassadors like Shane Watson and Axar Patel. With a focus on taste and ingredient integrity, the startup aims to deepen its presence in metropolitan and Tier-1 markets, capitalizing on the growing Indian demand for high protein foods.
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