Germany's Cooling Bedding Boom: How Heatwaves Are Changing Sleep
Sales of cooling bedding have surged in Germany over the past three years. Products like cooling mattresses, pillows, and sheets are now far more popular, driven by rising temperatures and a growing focus on sleep comfort. Many brands have introduced new technologies to help people stay cool at night.
Between 2023 and 2025, demand for cooling sleep products rose by 25–40% each year. Hitzewellen played a major role, pushing shoppers towards items that regulate temperature. Online retailers, especially Amazon, saw a 50% jump in sales, with most purchases happening in summer—June to August accounted for up to 70% of annual sales.
Brands have responded with innovative solutions. Hush's hybrid pillows use active cooling technology to pull heat away from the body. Sealy's Extra Firm Cooling Pillow combines firm support with a cool-touch cover that helps dissipate warmth. For sheets, PeachSkinSheets offers a Night Sweats King Set made from breathable, moisture-wicking poly-fibre, while European linen sets provide natural breathability and hypoallergenic benefits. Other options include muslin blankets made from 100% natural cotton, which are lightweight and promote airflow. Cooling mattresses, breathable sheets, and moisture-wicking fabrics also help improve airflow and prevent overheating. Snow Technology™ and QuickCool™ protectors in pillows further enhance temperature control, making them ideal for warmer nights.
The shift towards cooling bedding reflects both climate changes and a stronger focus on sleep quality. With sales peaking in summer and a wide range of products now available, shoppers have more ways than ever to stay comfortable at night. These solutions also help reduce issues like springtime night sweats, offering a cooler and more restful sleep environment.
