Fitness Studio Conglomerate LifeFit Continues Shopping Spree - Germany's fitness boom fuels LifeFit's takeover of Just Fit in 2025
Germany's fitness industry has seen another major merger after the Federal Cartel Office approved LifeFit's takeover of Just Fit. The deal comes amid a wave of acquisitions in 2025, as larger chains expand their reach across the country. With gym memberships rising and health awareness growing, the sector continues to attract investors and consolidate operations.
The approval allows LifeFit, which already operates 203 studios nationwide, to absorb Just Fit's 21 locations in the Rhineland. Both companies compete in Cologne, but regulators greenlit the deal without restrictions. This follows LifeFit's earlier acquisitions, including Fit/One in 2025 and Elixia in 2024, alongside other brands like Fitness First and Barry's.
The trend extends beyond *LifeFit*. In 2025 alone, *Basic-Fit* took over *Clever Fit*, while *AI Fitness* acquired both *Fit Star* and *Fitness Future*. These moves reflect a broader shift in the market, where larger chains are buying up smaller competitors. Yet independent studios still operate alongside the growing number of branded facilities. Germany now has 9,647 fitness centres, serving 12.3 million members—a 5.6% increase from 2024. Industry analysts attribute the growth to an aging population and rising health consciousness. Many studios have also rebranded themselves as wellness hubs, appealing to a wider audience beyond traditional gym-goers.
The LifeFit and Just Fit merger adds to a year of rapid consolidation in Germany's fitness sector. With membership numbers climbing and facilities expanding, the market remains attractive for investors. Larger chains are set to dominate, though smaller operators continue to find their niche in the evolving industry.
