Hold Your Haunches Leggings Boom: $165K in Sales, Shark Tank Deal
Hold Your Haunches, a fashion trouser with an integrated shaping liner, has shown impressive growth. Founded by Jenny Greer and Eric Bickley, the company has made $50,000 in profits over three years, with $280,000 in total sales and $165,000 in the past 12 months. Their leggings, made in Asia and retailing at $18 per pair and $30 for shapers, have gained popularity among women seeking slimming and smoothing support under clothing.
Hold Your Haunches targets common problem areas among women, including belly flab, muffin tops, saddle bags, and saggy cheeks. The company's leggings are designed to boost women's confidence by making them feel their best. This focus on customer satisfaction has led to a potential for growth and popularity, as seen in the Sharks' investment on Shark Tank USA Season 5.
Jenny and Eric initially sought a $75,000 investment on the show, offering 20% equity. However, Lori Greiner and Barbara Corcoran made a combined offer of $75,000 for 40% equity, which was accepted. The Sharks also provided a $100,000 credit line for purchase orders, demonstrating their confidence in the company's potential.
Hold Your Haunches has proven successful in the market, with impressive sales and profit growth. Their focus on addressing common women's concerns and boosting confidence has attracted significant investment, including a deal with Lori Greiner and Barbara Corcoran on Shark Tank. With the Sharks' backing and a strong product, Hold Your Haunches is well-positioned for further growth and popularity.
