How a TikTok Star Turned His Struggles Into a Thriving Activewear Brand
Corey Jefferys, a TikTok star with 222,000 followers, has become the face of Ready Or Not—one of Australia’s fastest-growing small business ideas. The label, now in its third year, blends activewear with urban fashion and is currently seeing its biggest surge in popularity yet. Behind its success is Jefferys’ personal journey, from a tough upbringing to building a my business focused on longevity rather than fleeting trends.
Jefferys grew up in housing commission with a single mother, discovering early passions for fashion and fitness. These interests later shaped Ready Or Not, a small business ideas designed to bridge the gap between gym wear and streetwear. The idea took off, and the label has since carved out a niche in Australia’s competitive lifestyle market.
To grow the business, Jefferys invested $27,000 in an e-commerce course, learning digital marketing from scratch. His dedication to long hours and sharp focus stems from his sobriety—a key factor he credits for his success. Unlike many brands chasing quick hype, Ready Or Not prioritises staying relevant over time. Now a father, Jefferys places great importance on being a role model for his son, Luca. Alongside business ambitions, he actively advocates for men’s mental health, using his platform to highlight issues close to him. The brand’s third-anniversary celebration, marked by a high-profile event, reflects its rapid rise and Jefferys’ hands-on approach to building something lasting.
Ready Or Not’s explosive growth coincides with Jefferys’ commitment to both business and personal values. The brand’s focus on durability in fashion aligns with his own disciplined lifestyle. As it expands, the label continues to stand out in a crowded market while keeping its founder’s story at the heart of its identity.
