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How One Entrepreneur Wakes Up at 7 AM—Without an Alarm

No jarring alarms, no grogginess. One founder’s circadian rhythm secrets could transform your mornings—and your health. Here’s how.

In this image there is a cloth on that cloth there are two photos and there is some text,...
In this image there is a cloth on that cloth there are two photos and there is some text, spectacles, star and camera, on the left there is blue color cloth on that there are clocks.

How One Entrepreneur Wakes Up at 7 AM—Without an Alarm

Wake Up Without an Alarm: How to Do It Too

Serbian founder Branislav Nikolic calls himself a morning person and says anyone can become one. He even wakes up without an alarm.

2025-12-07T07:32:09+00:00

nse, itr, science, sleep, health-and-wellness

Branislav Nikolic, a Serbian entrepreneur, has followed the same sleep routine for over ten years. He wakes up at seven in the morning and goes to bed at 11:30 each night—all without an alarm. His fascination with circadian rhythms has shaped his daily habits, which he credits for his energy and productivity.

Nikolic describes himself as a natural morning person. His strict schedule aligns with his internal clock, a practice he has maintained for a decade. He avoids late-night snacks and limits light exposure before bed, both of which help regulate his sleep.

Research shows that good circadian health can extend life expectancy and reduce the risk of chronic diseases. It may also improve mood and daily performance. Nikolic’s routine demonstrates how simple adjustments to sleep and light exposure can create lasting benefits.

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