How Wellness Tourism Is Redefining Travel for Health and Recovery
Wellness tourism has grown into a global industry, reshaping how people travel for rest and recovery. More travellers now seek destinations that combine relaxation with medical expertise. From strict fasting retreats to flexible wellness programmes, the options vary widely.
One of the earliest pioneers in this field was Chiva-Som in Thailand. Founded 30 years ago by businessman and former deputy prime minister Boonchu Rojanastien, the resort merged spa treatments, fitness, physiotherapy, and nutrition under one philosophy. Its guiding principle—'Above all, enjoy your life'—reflected a holistic approach to well-being.
In Austria, Vivamayr takes a stricter stance. As a Medical Health Resort, it enforces near-monastic discipline, focusing on gut health and fasting. Guests follow a controlled diet: plenty of tea, small servings of soup, and occasional spelt cake, while alcohol, sugar, and coffee are banned. Dr. Werner Zancolo, the medical director, stresses the need to rest the digestive system by avoiding certain foods for set periods.
Meanwhile, Sha Wellness Clinic in Spain offers a more relaxed experience. Founded by Alfredo Bataller Parietti after his own health struggles, the clinic follows the Sha Principle—a mix of macrobiotic nutrition, movement, natural therapies, and modern treatments. Unlike Vivamayr’s rigid structure, Sha emphasises Mediterranean cuisine and a laid-back atmosphere.
Hotels and resorts now increasingly provide personalised medical programmes. This shift ensures both safety and measurable results for guests seeking more than just a holiday.
The wellness market continues to expand, with travellers prioritising destinations that support physical and mental recovery. Resorts like Chiva-Som, Vivamayr, and Sha Wellness Clinic cater to different needs—from strict detox routines to flexible, enjoyment-focused stays. As demand grows, medical expertise and tailored programmes are becoming standard in wellness tourism.
