ICR Conference 2026 Reveals Shifting Trends in Consumer Health and Wellness
The 28th Annual ICR Conference took place in Orlando from January 12 to 13, 2026, bringing together key players in consumer health and wellness. Companies showcased varied strategies while highlighting shared challenges and priorities in the evolving marketplace. Vital Farms was confirmed as an attendee at this year’s event. Stonegate Capital Partners also hosted a fireside chat with Nu Skin, though no official records verify participation from LifeVantage, USANA Health Sciences, Beachbody, Strauss Group, or their scheduled presentations. Presentations explored different go-to-market approaches, from retail and hybrid models to direct-to-consumer tactics. Despite these differences, common themes emerged, pointing to industry-wide alignment on core strategies. A panel moderated by RSM tackled the topic of AI, focusing on separating real innovation from overhyped trends. The discussions revealed how businesses are adapting to shifting consumer demands and technological changes, reshaping competition and defining the future of the sector. The conference offered insights into how companies are responding to market pressures and consumer expectations, suggesting a move toward consolidation around best practices. These developments will likely influence the direction of the consumer health and wellness industry in the coming years.
