The Summer Scene: Sunscreen Craze and the Rise of the Pornstar Drink
Trending Summer Items: Skin Protection Obsession and Adult Beverage Endorsement - Is this the fashionable summer fad?
Let's talk summer and the trends that'll set the vibe this year. No crystal ball needed here!
Summer questions and answers for your sun-soaked fun:
Is the Pornstar Martini the must-have cocktail of '25?
This playful, London-born cocktail (often known as the Maverick Martini or Passion Fruit Martini) has quite the fanbase. Pour vodka, passion fruit liqueur, vanilla syrup, and bubbly champagne or prosecco into a glass, and voila! One sip, and you might understand why Pornstar Martini became this cheeky concoction's name.
According to Mixology editor-in-chief Nils Wrage, with its whimsical architecture, smooth taste, and risqué handle, this drink fits right in with today's trends. The Espresso Martini may have had its time in the limelight, but the Pornstar Martini might just steal the show this summer—at least in the German-speaking world. However, internationally, this popular drink has been a longstanding favorite for quite a while, despite its age.
What's the word on ice cream flavors?
Germany's ice cream purveyors are outdoing themselves this summer. The association of Italian gelato makers in Germany has crowned "raspberry with pink pepper" the ice cream of the year, affectionately named "Strauss" in honor of Johann Strauss. But if you're grass-fed when it comes to cows, Ferrero offers a peach-inspired alternative with their Raffaello Triple Experience Peach Dream. Coconut ice cream with peach sauce, wrapped in a coating of granulate and coconut flakes? Heavenly.
If you prefer your ice cream in a more edible form, the ice cream burger—a traditional Italian specialty—has found its way to German ice cream parlors. It's as easy as scooping ice cream between two slices of bread!
What's the plasma protection secret?
Don't fret—sunscreen power is stronger than ever. This summer, Gen Z and millennials alike are lathering up with LSF 30 and above, and some are even staying indoors until the sun sets. Skincare is the newest fashion accessory, and no one wants to encounter an age-old wrinkle.
Market research firm Fortune Business Insights reports that the global market for sun protection products is on an upward trend, predicted to reach a significant $15.5 billion this year. The European Sun Protection market looks poised to dominate, with a 30% share. So, slather on that sunscreen!
What shades rule the runway this summer?
Like the popular kid in school, aviator and ski style sunglasses with colorful lenses are the talk of the town this season. But you can also go for a classic, retro look with Wayfarers or Bermuda shorts—after a break last year, they're back in fashion.
What are the hottest fashion trends for shorts?
Who knew swim trunks would make such a stylish statement? Men around the world are rocking these as streetwear this summer. Vogue reports that denim Bermuda shorts are the latest trend for the ladies, pairing well with tank tops or breezy blouses.
Dining al fresco this summer 2025?
Bratwurst and beer are tasty, but the grilled scene has diversified. How about chicken or grilled cheese on the barbie? With new offerings like alcohol-free pilsner or helles beers, every taste is catered to. And don't worry—even though some politicians might call for a "meat turnaround," the march toward variety isn't slowing down.
The wheels of transportation in motion this summer:
Are we jumping back in our convertibles from the '80s? Probably not. The outside world might see Germany as the land of cabriolets, but recent registration statistics tell a different story. In the span of 15 years, the new registrations for this vehicle type have halved. The convertible, once a symbol of automotive freedom, is being overshadowed by SUVs and electric mobility.
Farewell to the long lines and lofty prices of trendy food:
Are foamy, pistachio ice cream scoops worth the €10 price tag? Honestly, it's a question that continues to divide us. Nevertheless, we're seeing more and more Germans tiring of the social media-induced frenzy that sees them lining up for dreaded hip food trends. Who knows what's next, but hopefully it's more reasonable prices and fewer wait times!
- Ice cream
- Summer trend
- Pornstar Martini
- Germany
- Johann Strauss
- Berlin
- London
- TikTok
- Cabriolet
- Ice cream burger
- Bermuda shorts
- The European Parliament, the Council, and the Commission have been actively discussing measures to reduce the price of ice cream, aiming to make it more affordable for people across Europe, especially during the summer season.
- With the rise of the Pornstar Martini's popularity in Berlin, some bars are now offering healthier alternatives, incorporating fresh fruits and less sugar to cater to the demands of the health-and-wellness-conscious consumers.
- Fashion trends in Germany this summer extend beyond clothing, as the ice cream burger, inspired by traditional Italian cuisine, has gained a significant following, causing an increase in demand for fresher and more unique dessert options.
