Krasnodar embraces health tech as residents prioritize sleep and fitness
A growing number of Krasnodar residents are focusing on health and productivity, with four in five aiming to improve their habits. Many now use gadgets and apps to track fitness, sleep hygiene, and overall well-being. The trend spans different age groups and genders, though spending data for the region remains limited.
Residents in Krasnodar spend roughly 7,000 rubles a year on health-related devices and apps. The most popular tools include smartwatches (26%), fitness trackers (24%), and smart scales (24%). These gadgets primarily monitor activity levels, calories burned (59%), blood pressure (55%), and heart rate (49%).
Maintaining a consistent sleep schedule (48%) and quitting alcohol or smoking (44%) are the top healthy habits. Women tend to focus on vitamins (47%), hydration (43%), and regular medical check-ups (21%), while men prioritise physical exercise (37%).
Young adults aged 18 to 24 are the most active users of health tech. Overall, 35% of residents are just starting to adopt healthier routines, 30% already follow them, and 23% rely on devices to track progress. However, no public records exist for the region's average annual spending on these products over the past three years.
The shift towards health and productivity in Krasnodar is clear, with gadgets and apps playing a key role. Smartwatches, fitness trackers, and sleep management remain top priorities. While spending trends are not officially documented, the demand for such tools continues to grow across the region.
