Loneliness fuels binge-watching addiction, new study reveals
A new study has uncovered a strong link between loneliness and binge-watching addiction. Researchers from Huanshan University surveyed over 500 adults, revealing that those who feel isolated are far more likely to develop problematic viewing habits. The findings suggest that escapism and emotional intelligence play key roles in this behaviour.
The study focused on adults who watched at least four episodes of a TV series per week, with daily screen time exceeding 3.5 hours. Among them, 61% met the criteria for binge-watching addiction. Researchers identified loneliness as a major factor driving excessive viewing.
Lonely individuals often turned to TV series as a short-term fix for social isolation. The shows provided a way to escape negative feelings and temporarily lift mood. Two main motivations emerged: the desire to avoid reality and the chase for intense emotional highs.
The results showed that escapism and emotional intelligence acted as pathways for emotional regulation. People used binge-watching to cope with loneliness, even if the relief was only temporary.
The research highlights how loneliness can push people toward unhealthy viewing patterns. With 61% of participants showing signs of addiction, the study underscores the need to address emotional well-being alongside media consumption habits. The findings may help inform strategies for managing screen time and social isolation.
