Pee Safe Launches "#Zero Period" Campaign to Cater to First-time Menstruators
Marking Menstrual Hygiene Day, Pee Safe Simplifies First Menstrual Experiences
In an attempt to break the silence surrounding menstruation and provide support for young girls during their initial period experience, Pee Safe, an Indian personal hygiene brand, has announced its latest campaign titled "#Zero Period." The campaign features a digital video commercial that portrays an 8-year-old footballer facing her first period on the field.
At the heart of the initiative is the Disposable Period Panty, designed specifically for first-time menstruators. This innovative product offers leak-proof protection, ensuring comfort and confidence during daily activities. The campaign is focused on normalizing conversations around menstruation and offering emotional support to those navigating this significant stage in their lives.
Prominent personalities such as Divya Kumari, a national-level kabaddi player turned referee, and Dr. Ankita Pathak, a former athlete and nutrition coach for the National Games 2025, have lent their voices to the cause by sharing their personal experiences. The initiative aims to highlight the need for increased awareness, education, and support in schools and sports arenas.
The response to the campaign has been overwhelmingly positive, with many praising its focus on inclusivity and education. The partnership with organizations like the SRF Foundation and Akhandjyoti Foundation has helped bring menstrual hygiene awareness sessions and product distribution to underprivileged areas. Additionally, the campaign has collaborated with prestigious schools like KR Mangalam, GD Goenka, Bal Bharati, and Delhi Public School, providing both education and product support to students.
The campaign's use of relatable mascots and real-life stories has struck a chord with young girls and their families, encouraging open dialogue and reducing the stigma often associated with periods. The "#Zero Period" campaign is seen as a significant step towards normalizing menstruation, improving access to menstrual hygiene products, and empowering young girls to participate fully in their daily activities without fear or discomfort.
[1] SRF Foundation and Akhandjyoti Foundation partnership for menstrual hygiene awareness sessions and product distribution.[2] Collaboration with prestigious schools like KR Mangalam, GD Goenka, Bal Bharati, and Delhi Public School for menstrual health education and product support.[3] The impact of the campaign's relatable mascots and real-life stories on young girls and their families, encouraging open dialogue and reducing stigma.[4] The need for increased awareness, education, and support in schools and sports arenas.[5] The role of key campaign advocates like Divya Kumari and Dr. Ankita Pathak in fostering open conversations and destigmatizing menstruation.
- The SRF Foundation and Akhandjyoti Foundation partnership, along with the collaboration with prestigious schools like KR Mangalam, GD Goenka, Bal Bharati, and Delhi Public School, aim to bring menstrual health education and support within the realm of education and sports arenas.
- The impact of the "#Zero Period" campaign's relatable mascots and real-life stories has reached not only young girls but also their families, encouraging open dialogue about menstruation and reducing the stigma often associated with it.
- Beyond offering leak-proof protection through the Disposable Period Panty, the "#Zero Period" campaign also aspires to foster increased awareness, education, and support in various domains, such as science, health-and-wellness, women's health, news, and advertising, which are crucial in shifting societal norms and promoting normalization of menstruation.
