Myntra and Wildcraft team up to offer protective face masks for personal use
In response to the shortage of protective masks and restricted access during the nationwide lockdown, online fashion retailer Myntra has partnered with outdoor gear brand Wildcraft to offer high-quality personal protective masks.
The collaboration aims to serve customers with essential protective items during these challenging times. Myntra's strong delivery network and wide reach will enable the delivery of masks to millions of customers within the safety of their homes.
Safety Measures in Myntra's Facilities
Myntra has implemented regular deep cleaning and sanitization of its facilities to ensure the safety of its supply chain and delivery network. Additionally, all delivery partners of Myntra have been equipped with sanitizers and protective masks.
The Wildcraft HYPASHIELD Protection Mask
The Wildcraft HYPASHIELD protection mask offers a three-layered filtration system for protection against a range of particles. The outer layer filters coarser dust particles, the middle layer provides anti-bacterial, government-approved lab-certified filtration efficiency, and splash resistance, and the innermost layer is made of super soft fabric with an anti-bacterial finish and moisture management.
The masks are built for protection and comfort and fit a wide range of face shapes and sizes. They are available in packs of 3, 5, and 7 and are priced at Rs. 200 per piece.
Expansion into Personal Protective Gear (PPG)
Siddharth Sood and Gaurav Dublish, founders of Wildcraft, plan to expand into the Personal Protective Gear (PPG) segment with a range of products under the HYPASHIELD umbrella. This expansion is not limited to masks but also includes plans for a wider range of protective gear.
Government Support and Gratitude
Amar Nagaram, CEO of Myntra, expressed gratitude to the government for their support in the partnership with Wildcraft to provide protective masks. He emphasized the importance of such partnerships in ensuring the safety of customers and delivery partners during these unprecedented times.
The Wildcraft HYPASHIELD protection mask is washable and reusable, making it environment-friendly and cost-effective. This feature, along with its high-quality construction, ensures that customers can rely on these masks for long-term protection.
In conclusion, the partnership between Myntra and Wildcraft is a significant step towards providing essential protective items to customers during the COVID-19 pandemic. With their combined strengths, they aim to make protective gear accessible and affordable for everyone.
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