Nizhny Novgorod turns to honey and herbal drinks to fight flu season
Residents of Nizhny Novgorod Oblast are turning to traditional warm drinks as seasonal flu and ARVI cases remain high. Local wellness influencers, dietitians, and retailers are all promoting natural remedies to ease symptoms and boost immunity.
Health experts in the region recommend herbal infusions made from chamomile, mint, linden, or eucalyptus. These drinks help reduce inflammation, calm coughs, and encourage relaxation. For best results, they should be served warm—not boiling—to avoid irritating the throat, with small amounts taken throughout the day.
Fruit-based drinks from cranberries, lingonberries, or blueberries are also popular. Rich in vitamin C and antioxidants, they support the immune system during cold and flu season. Another common choice is warm milk mixed with honey and cinnamon, which aids sleep and speeds up recovery. Hot tea with honey and lemon remains a classic remedy. The honey acts as a natural antiseptic, soothing sore throats, while lemon adds extra vitamin C. These drinks are widely promoted by local bloggers on VKontakte and Instagram, as well as by nutritionists working with private clinics and fitness centres in Nizhny Novgorod. Supermarkets like Pyaterochka and Magnit also feature them in seasonal marketing campaigns, alongside health-focused cafés and juice bars in the city. No single national figure or organisation leads the trend in this area. Instead, the push comes from a mix of regional influencers, medical professionals, and businesses.
With flu and ARVI rates staying high, many in Nizhny Novgorod Oblast are choosing natural drinks to stay healthy. Herbal teas, berry infusions, and warm milk with honey offer simple ways to relieve symptoms and strengthen immunity. The region’s combined efforts from health experts, retailers, and social media help keep these remedies in the spotlight.
