Organic Vegetables Transform into Components for Vegan Oral Hygiene Cosmetics
Vegan and Vegetarian Trends Uptick in the Food and Beauty World
In the current landscape, vegan and vegetarian lifestyles have become the biggest buzzwords in the food and beauty industries. Health-conscious consumers are eschewing traditional products in favor of expanding these principles to every aspect of their routines, including personal care. As a supplier of cosmetic ingredients, it's crucial to recognize this shift and develop suitable solutions.
Oral hygiene takes center stage in a very competitive market. Consumers form strong connections with products they use daily, and this relationship carries over to label analysis. Utilizing familiar vegetable ingredients is a brilliant tactic, even in popular choices like mint. But before we delve into solutions, let's chat about sustainability.
Health and Environment: A Win-Win for Consumers
The drive for vegan products in the food and drinks sector primarily stems from health concerns. Consumers seek ingredients that bolster their bodies and instill trust. This preference applies equally to personal care products as well. Given the evolving landscape, artificial ingredients are being supplanted by natural and raw options. In a survey by Opinion Box, a staggering 96% of Brazilian women prize non-animal tested, vegan, and natural products. Furthermore, 9 out of 10 confess a preference for natural ingredients when making a purchase.
The beauty and personal care market, however, is motivated by another powerful factor: the belief that vegetable proteins are friendlier to the environment compared to animal proteins. The vegan trend persists unabated, aligning with the cruelty-free movement and the sustainability narrative that appeals to eco-conscious consumers.
Cosmetic ingredient suppliers would do well to tap into this influential movement. Oral care brands are, in fact, responding to the growing interest in natural formulas, introducing a deluge of products with vegetable properties. Even when the product's performance is compromised, the trend endures. In China, for instance, 60% of oral care product users would choose a toothpaste with more natural ingredients, despite potential diminished user experience.
A Balanced Approach to Natural Cosmetic Ingredients
However, a natural oral care product need not compromise on effectiveness. In reality, there are strategies for brands aiming to attract all types of clients, vegan or not.
Take, for example, the familiar and timeless presence of mint in consumers' lives. Provital's Mint ECO provides the perfect balancing Act for eco-friendly suppliers. This ingenious recipe boasts antibacterial properties, ensuring the products are well equipped to combat a variety of oral bacteria, thanks to studies demonstrating its effectiveness in battling both gram-positive and gram-negative bacteria[1]. Furthermore, parsley extract boasts antioxidant and anti-inflammatory properties, perfect for soothing gum discomfort and upholding oral health.
Of note, Provital's Mint ECO yields a 99.4% natural origin and holds the approval of the Vegan Society. With this certification, cosmetic ingredient suppliers can make accurate and honest claims about their products' vegan and natural nature, catering to the demands of increasingly environmentally and health-conscious consumers.
*Health-conscious consumers are not only leaning towards vegan and vegetarian diets in their food choices, but also extending these principles to their personal care routines, prioritizing natural, vegan, and animal-cruelty-free products.* The beauty and personal care industry perceives vegetable proteins as environmental-friendly alternatives to animal proteins, serving as a critical factor driving the persistent vegan trend and its alignment with the sustainability narrative.* Suppliers of cosmetic ingredients can capitalize on this marketing opportunity by sourcing and offering ingredients such as Provital's Mint ECO, which boasts antibacterial, antioxidant, and anti-inflammatory properties, are 99.4% natural origin, and are Vegan Society-approved, catering to the growing market of eco- and health-conscious consumers.
