Pet Food Industry Evolves with Sustainability Focus and Phygital Reality
The pet food industry is adapting to new trends and challenges, with a growing focus on sustainability and convenience. Phygital reality, combining physical and digital experiences, has boosted online ordering and curbside pickup. Meanwhile, the pandemic has sparked interest in healthy, on-the-go pet meals and increased awareness of animal welfare in pet food labels.
Leading pet food companies like Purina, Mars Petcare, Hill's Science Diet, and Royal Canin are among those promoting sustainability and animal welfare. While none directly support wildlife conservation to reduce pandemic risk, their initiatives contribute indirectly. The pandemic has also heightened pet owner interest in pet food label claims about animal welfare and products marketed with health and wellness claims. Industry professionals predict a greater focus on sustainability post-pandemic. Euromonitor International's 'Top 10 Global Consumer Trends 2021' report highlights these changes. Furthermore, pet food companies could support initiatives to end systemic bigotry, aligning with consumers' increased involvement in social issues. Changes in work routines may also strengthen the human-animal bond, benefiting the pet industry and pets alike.
The pet food industry is evolving, driven by trends like phygital reality, sustainability focus, and interest in animal welfare. Major players are responding with initiatives that, while not directly addressing pandemic risk, contribute to broader environmental and social goals. As pet ownership continues to grow and change, the pet industry is well-positioned to adapt and innovate.
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