Reese's Peanut Butter Cups Top America's Halloween Candy List, Utah Leads in Consumption
Reese's Peanut Butter Cups have been crowned America's favorite Halloween candy, according to sales in October 2024. Meanwhile, regional preferences reveal a sweet map of the nation, with Utah leading in overall candy consumption.
Nationwide favorites include Peanut M&M's, classic M&M's, Kit Kat, and Snickers. However, state-by-state preferences vary greatly. Reese's Peanut Butter Cups top the charts nationally, but regional favorites abound. Sour Patch Kids are popular in the Northeast and beyond, while Now and Later is Louisiana's favorite. Life Savers are popular in the East and Southeast. Candy corn is a Midwest and South favorite, with Alabama, Kansas, Mississippi, and Nebraska buying it more often.
The Mountain West and Midwest regions have the highest candy consumption rates, with Wyoming, Oregon, Idaho, and Nebraska in the top five. Conversely, Hawaii, Florida, and California have the lowest rates. Utah leads the nation, buying sweets 50% more than the national average during October 2024.
Halloween remains a significant day for candy purchases in the U.S., with Reese's Peanut Butter Cups reigning as the national favorite. Regional preferences paint a diverse picture of America's sweet tooth, with Utah consuming the most candy nationwide.
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