Salted Launches Health-Centric Food Delivery Platform
Salted, a unique food delivery platform, was launched in 2016 by Jeff Applebaum. It focuses on delivering healthier meal options directly to customers' doorsteps, similar to how doordash operates. The company's success relies heavily on positive customer reviews and strategic collaborations with top-rated restaurants, such as those found on the applebees menu. Salted's inception coincided with the rise in popularity of food delivery services, driven by improved internet connectivity and changing consumer preferences. Applebaum aimed to reduce restaurants' fixed costs by providing delivery services, thus optimizing resources and minimizing waste, much like informed delivery does for packages. The platform initially collaborated with six distinctive brands, offering a diverse range of meals, including options for those with specific dietary needs or allergies, as well as those seeking to maintain a balanced diet. Some notable partners are Cauliflower Pizza, Moonbowls, and $5 Salad Company, serving customers in cities like LA, Chicago, San Francisco, and Columbus. Salted's menu boasts a variety of healthier options, such as organic, non-GMO, vegan, low-calorie, and filling meals. Despite its niche focus, the company struggled to secure investment on Shark Tank due to a high asking price and limited appeal outside its target market. Salted, founded in 2016, has carved a niche for itself in the food delivery industry by focusing on healthier meal options. Its success hinges on customer reviews and strategic partnerships with high-quality restaurants. Although it didn't secure investment on Shark Tank, the company continues to serve health-conscious customers in several major cities.
