Swiggy Expands Health-Conscious Options with New Subcategories
Swiggy, a leading online food delivery platform, has expanded its offerings to cater to diverse dietary needs. The company has introduced three new subcategories - Low Cal, No Fry, and Gluten Free - making it easier for users to find suitable meals. This move follows the growing demand for protein-rich foods, with over 2.4 million customers opting for high-protein dishes in July 2025 alone.
The new subcategories offer a range of options. The Low Cal range features dishes under 400 kcal, promoting healthier choices. The No Fry subcategory highlights grilled, roasted, and steamed items, providing users with lower-calorie, less-oily alternatives. Meanwhile, the Gluten Free category focuses on millet, quinoa, and other grain alternatives, catering to those with gluten intolerance or preferences.
Swiggy's commitment to protein-rich meals is evident in its expansion of the High Protein category. Now available in over 160 cities, this category offers more than 1 million protein-rich dishes across 1.4 lakh restaurants. This expansion is driven by the increasing demand for protein-focused meals, with positive responses from users across India. Deepak Maloo, Vice President at Swiggy, attributes this trend to the mainstreaming of protein-rich meals in everyday eating.
To promote the distribution of protein-rich foods, Swiggy has collaborated with companies like MuscleBlaze and Myprotein. The platform has also partnered with popular brands like McDonald's, Dr. Diet, and Caterspoint to validate and expand this shift. Additionally, Swiggy introduced Protein Minis, bite-sized meals delivering 5-15 grams of protein each, offering quick, balanced options on-the-go.
Swiggy's expansion of its Low Cal, No Fry, and Gluten Free subcategories, along with its commitment to the High Protein category, reflects the growing demand for health-focused options in India's online food delivery market. By collaborating with various partners and introducing innovative products like Protein Minis, Swiggy is making it easier for users to find and enjoy meals that cater to their specific dietary needs and preferences.
