TruNativ's revenue triples as India's protein and fiber demand surges
TruNativ, a nutrition brand launched in 2019, has seen rapid growth with revenue soaring 2.3 times in FY25. The company now aims to expand its retail reach, boost quick-commerce sales, and introduce new products over the next year and a half. Its focus remains on reducing sugar intake while increasing protein and fibre—without altering daily eating habits or taste.
Founded by Mamta and Pranav Malhotra alongside Eeshaan Merchant, TruNativ follows a science-backed, ingredient-first approach. The brand operates on an asset-light model, partnering with specialists for different production stages. Its key products include Everyday Sweet, Everyday Fiber, Everyday Protein, Whey Protein Pro Blend, and Advanced Collagen Peptides.
By November 2025, TruNativ had already surpassed INR 65 Cr in revenue, targeting INR 115-120 Cr for the full year. Repeat customers make up 47% of its direct-to-consumer (D2C) website sales, showing strong consumer loyalty. The company's growth aligns with India's booming nutrition market, projected to hit $68.4 billion by 2030, with functional foods and beverages leading at 49.2% of the nutraceuticals sector in 2024.
Looking ahead, TruNativ plans to strengthen its offline retail presence, enhance quick-commerce availability, and expand its institutional business. New product launches are also on the horizon, though specific details remain undisclosed.
TruNativ's revenue jumped from INR 16.59 Cr in FY24 to INR 37.73 Cr in FY25, reflecting strong demand for its health-focused offerings. The brand's expansion into offline retail and quick-commerce could further solidify its position in India's fast-growing nutrition market. With a loyal consumer base and a lean manufacturing model, the company is well-placed for continued growth.
