Farmley's 30-Day Challenge Transforms Snacking Habits with 4.5M Views
Farmley has revealed the winners of its 'Daily Fuel Challenge', a 30-day event held in April 2026. The campaign encouraged participants to adopt healthier snacking routines while showcasing their culinary creativity. Over 50 creators and home cooks took part, sharing recipes and engaging with the brand’s products. The challenge centred around the Daily Fuel Box, which included Farmley snacks, recipe cards, and interactive items. Participants ranged from everyday home cooks to content creators with followings of up to 200,000. Together, they produced more than 1,000 recipe reels, boosting the campaign’s visibility.
During the month-long event, Farmley sold over 500 Daily Fuel Boxes. The initiative also sparked the creation of an online community called the 'Intentional Food Club', where members exchanged ideas and recipes. By the end, the campaign had garnered over 4.5 million views and added more than 7,000 new followers to Farmley’s social media accounts. Aman Gupta, Head of Marketing at Farmley, explained that the challenge aimed to promote consistent healthy snacking habits. A total of 27 winners were selected, sharing rewards worth INR 14 lakh in total.
The 'Daily Fuel Challenge' successfully engaged creators and consumers alike, resulting in a surge of user-generated content. With over 1,000 reels, a new online community, and increased brand visibility, the campaign achieved its goal of fostering healthier eating habits. The 27 winners now take home prizes totalling INR 14 lakh.
