Consumer Center: Kids' Sekt Expensive and Unhealthy - Non-Alcoholic 'Sparkling Wine' Drinks Raise Health and Safety Concerns in Frankfurt
Non-alcoholic beverages, marketed to resemble sparkling wine, are sparking concern in Frankfurt am Main. These drinks, targeted at young consumers, contain high sugar levels and are significantly more expensive than affordable alternatives.
The beverages, which mimic the appearance of alcoholic drinks, contain between nine and eleven grams of sugar per 100 milliliters. This high sugar content makes them unhealthy for children. The playful designs and labels, such as those criticized by Hesse's consumer center, can mislead young consumers into thinking they are similar to popular children's drinks. The packaging also resembles real sparkling wine, which can cause confusion. Despite these similarities, these beverages are overpriced, with their cost being significantly higher than affordable alternatives like apple spritzer.
These non-alcoholic beverages, marketed towards children, are overpriced, unhealthy due to high sugar content, and inappropriate for their intended audience. The packaging and labels can mislead young consumers, encouraging them to mimic adult drinking rituals. Consumers are advised to consider healthier and more affordable alternatives.
