Seoul's Power Nap Contest Highlights South Korea's Sleep Crisis in Style
Hundreds of young people gathered in Seoul for an unusual competition—a 'power nap contest'. The event aimed to highlight South Korea’s ongoing struggle with sleep deprivation, a problem so widespread that the country ranks among the most sleep-deprived in the OECD. Contestants arrived dressed in elaborate costumes, hoping to snatch a few minutes of rest under the watchful eyes of organisers. The contest drew participants from all walks of life, each with their own strategy for winning. Among them was Park Jun-seok, a 20-year-old university student, who dressed as a Joseon Dynasty king in hopes of a regal slumber. Yoo Mi-yeon, a 24-year-old English teacher, opted for a koala costume, believing it would help her sleep as soundly as the animal itself.
Organisers encouraged everyone to arrive exhausted, and many did. Hwang Du-seong, a 37-year-old office worker, had spent weeks juggling night shifts, gruelling workdays, and long drives. His fatigue showed when he secured second place in the competition. To measure sleep quality, officials tracked participants’ heart rates throughout the contest. Despite the lighthearted costumes and playful atmosphere, the underlying message was serious: South Korea’s culture of overwork and lack of rest is taking a toll. In the end, an elderly man in his 80s claimed victory, proving that even a short nap can make a difference.
The event put a spotlight on the country’s sleep crisis, where long hours and high stress leave many struggling to rest. By blending humour with a serious issue, organisers hoped to spark conversations about better sleep habits. For the winners and participants alike, the contest offered a rare chance to pause—and perhaps reconsider their daily routines.
